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If you’ve never been asked for a media or press kit, don’t worry, your time will come. And if you don’t have a kit, I suggest you create one . . . quickly. What is a media kit and why do you need one?
A media kit, also known as a press kit, is a compilation of sorts that tells people most of what they need to know about you. Imagine you’re a movie star. You want to audition for the role of a lifetime, and before you’re even allowed through the door, the casting agent asks you for your media kit. Can you imagine what the agent’s response might be if you told him or her you didn’t have one? More than likely, you’d probably hear, “Don’t call us; we’ll call you.” Or you might hear that dreadful four-letter word: “Next!”
Now, back to reality. We’re writers. Imagine you’re at a conference, and you’re introduced to the director of an organization as a great resource and speaker on a particular topic. The director is interested in having you speak at next year’s conference and instructs you to forward a copy of your media kit. Even if you don’t have one—there’s no reason you shouldn’t after reading this article—never say that you don’t have one. Advise them that you will get one to them as soon as you can. A side note: “as soon as you can” does not mean immediately. It means exactly what it implies, as soon as you can. This gives you time to create one or hire a professional to do it.
Where do you start? Below I’ve listed some of the simple components that every media kit should contain. Anything else is extra, but make sure […]